Keep source coverage and references attached to the conclusion.
Creative intelligence as a tool call
Ask the market
before the brief.
Call Orcool from Claude, ChatGPT or Cursor. Trace the evidence behind a category pattern, isolate the mechanism worth testing and carry it into production without opening another research dashboard.
Remote MCP endpoint · Magic-link authentication · Availability depends on the client and workspace policy
Separate a repeatable creative mechanism from a surface-level trend.
Turn the mechanism into hooks and variants that production can trace.
What comes back
Not another feed of ads.
The useful output is a chain of reasoning your team can inspect, challenge and turn into a bounded test.
What the category is repeating.
Relevant market and competitor material, with the reference set kept visible.
What may be worth testing.
A reasoned mechanism and the uncertainty around it—not a guaranteed winner prediction.
What production should change.
Hook structures and controlled creative routes tied back to the original evidence.
The operating loop
Signal is an input. Spend is the judge.
MCP moves the research layer into the working conversation. It does not replace approval, production discipline or a real performance gate.
Ask
Describe the market, competitor set or creative question in plain language.
Trace
Inspect the evidence and distinguish crowded patterns from open territory.
Brief
Turn the selected mechanism into a controlled production hypothesis.
Prove
Put the work into distribution and let an agreed business KPI decide what compounds.
Connect / MCP
Two steps: get the sign-in link, then add the endpoint.
The exact menu name varies by client. Orcool uses a remote MCP endpoint and browser-based authentication.
then
Step 02 / Add endpoint
https://mcp.orcool.com
- 1Open MCP or app settingsChoose the custom or remote MCP option supported by your client.
- 2Add the Orcool URLContinue through browser authentication when prompted.
- 3Enable Orcool in the conversationAsk a concrete market question and inspect the returned evidence.
Claude
Add Orcool as a remote integration.
Open the integration or connector settings available to your Claude account, add the endpoint and complete the browser sign-in flow.
ChatGPT
Add Orcool as a custom app.
Custom MCP apps use ChatGPT’s Apps and developer-mode flow. Availability and who can publish an app depend on your plan, workspace policy and admin permissions.
Cursor
Add Orcool as a remote MCP server.
Open MCP settings, add the endpoint and finish authentication in the browser before returning to the agent.
First prompt
Map the creative mechanisms competitors in my category are repeating. Show the evidence behind each pattern, identify one open territory, and turn it into three controlled hook hypotheses for a paid-social test.
Orcool does not claim that an MCP answer is a performance winner. Approval, production, sufficient media distribution and an agreed KPI gate remain part of the test.
Performance Capital