For GTM engineers

Creative intelligence.
as a tool call.

See what's winning in your market in five minutes: the competitor hooks running now, the messages that dominate your category, and what your customers actually want.

Free for two weeks. No card.
Speed compounds. Opinions don't.

Alertsevery morning
Patternsthe why
Reportsyour category
The shift

Creative signal has been stuck in dashboards. You need it in the pipeline.

Knowing what creative is winning meant opening a tool and pasting a slide into a thread. Once a week, by hand. You already run enrichment and scoring through agents. This was the one signal you couldn't call.

The metric is Time-to-Winner: days from start to a creative that clears your KPI gate and holds in spend. Signal in the pipeline is how you cut it.

Three signals

Three things ship today. In Slack, or as tool calls.

Same engine behind all three. Read them in a channel, or call them from your agent.

Alerts

The move, the morning it breaks

A daily ping when a competitor makes a real move in the market. "Competitor X is moving into 3 new cities this month." A major launch, a strategic decision, an event or sponsorship they're running, caught from the press, not a week late.

Slack: your channel
MCP: watch per competitor and market
Patterns

The winning move, plus why

The pattern that's working, its format variants, and why it lands. Structured, so your agent can use it.

Slack: pattern card
MCP: top patterns by category
Reports

The week in your category

What worked in your category this week, and why. Drop it into a brief or your scoring step. First one's free.

Slack: weekly digest
MCP: on demand, any category
See the output

Concrete, not promises. One query, one pattern.

You don't get a finished ad. You get a Pattern: the mechanic that's working, where it shows up, why it works, and how your team builds it. They make it their own.

A producer asks. The pattern lands in their Slack channel, with format variants and live examples:

The Orcool app in Slack: a producer asks what creative pattern is working in sleep and meditation; Orcool replies with the pattern, what we observe, where we see it, why it works, what the team should do, plus format variants and live examples.

No competitor is named in the brief, the mechanic is.
Your team picks the variant and makes it their own.

Your next winner, faster

Ask in Claude. Get the angle to test, word for word.

Not insights. Orcool ranks what's proven in your competitors' live ads and hands you the hook to run, right where you're already working.

Claude · with Orcool
Orcool, in my category: which angle has run longest and spawned the most variants? Rank the proven winners, then give me the single winning hook word for word, plus a few variants and the bar for what "holds in spend" means.

This run came back in Claude, with the MCP connected.

Connect

Add Orcool to your agent.

Add Orcool in Claude, Cursor, or ChatGPT. Paste a URL, sign in with a magic link. From there it's a tool call in whatever you're already building.

MCP Server URL
https://mcp.orcool.com

Sign-in is a single click from your email. No password, no separate account, no card. Use the same Orcool account in every client you connect.

Setup instructions
Claude
  1. Copy the MCP server URL above.
  2. Open Claude Settings Connectors Add custom connector paste the URL Add.
  3. Sign in with the magic link (use the same Orcool account everywhere).
  4. Turn Orcool on in your chat (the tools menu), then run your prompt.
ChatGPT
  1. Copy the MCP server URL above.
  2. In ChatGPT, open Settings Apps Advanced settings Create app, paste the URL, and confirm.
  3. Sign in with the same Orcool email you use everywhere.
  4. Orcool then shows in your apps. Use it from + More in any chat.
Cursor & other clients
  1. Copy the MCP server URL above.
  2. Add it as a custom MCP server in your client's MCP settings. In Cursor: Settings MCP Add new server paste the URL.
  3. Sign in with the magic link (same Orcool account everywhere). Orcool tools are then available in your client.

Orcool works in ChatGPT, Claude, and Cursor. One rule that saves headaches: sign in with the same Orcool account in every client.

Once you're in, start here
Set it all up in one paste

Fill in the brackets and paste this once. It sets up your brand, pulls the ads your competitors are running now, and turns your reviews into your first market signal.

You have Orcool connected. Set up my brand and give me my first market signal.

MY BRAND
- Name: [Your brand]
- Website: [https://yourbrand.com]
- Selling in: [your country]
- Category: [your category]
- Competitors: [Competitor 1, Competitor 2]
- Reviews: pasted at the bottom, or here is where to find them: [App Store / Trustpilot link]

DO THIS IN ONE GO
1. Set up my brand.
2. For each competitor, confirm you found the right official advertiser, then pull the ads they are running now.
3. Read my reviews and pull out what customers actually care about.

THEN TELL ME, IN PLAIN LANGUAGE
- The 3 strongest hooks my competitors are using right now, and why each one works.
- The messages that dominate my category.
- The single biggest thing my customers care about, with a real quote.

Keep it to short summaries, not long lists.

REVIEWS:
[paste 5 to 15 reviews here, or leave a link above]
More you can ask, once you're set up
Find your next winner

Which angle has run longest and spawned the most variants? Rank the proven winners and give me the hook to test first, with variants and a test plan.

Trends

What's trending in my market right now, and which hook is worth testing this week?

Competitor watch

Watch [Competitor] and send me a daily digest of their new ads I can route to Slack.

Customer voice

From my reviews, what's the single biggest thing to fix, with a real customer quote?

Weekly report

Pull this week's competitor report for my category: what's working, and why.

First time? Give it a couple of minutes: the paste sets up your brand, pulls competitor ads, and turns your reviews into your first read on the market.

First win

From paste to a real answer, same session.

T+0

Add the MCP

Paste the URL into Claude, ChatGPT, or Cursor.

Magic link

Sign in by email

A browser tab opens. Enter your email, click the link, you're in. No password.

T+2 min

First call

Say one line. The report comes back as data, not a slide.

Ongoing

Cut Time-to-Winner

From start to a winner that holds, on a clock you control.

MCP vs Slack

Slack reads it to you. The MCP lets you build on it.

Same three signals. The difference is what you do next.

Slack · the no-code path
  • The three signals land in a channel, calm and recurring.
  • Zero setup beyond connecting once.
  • For the people who just want to read it.
MCP · the builder's path
  • Every feed is a tool call any agent can compose.
  • Trigger on your own events, join to your own data.
  • Drop it into Clay, n8n, a cron, or your own agent.
  • Start with what's free, scale up when you run a full cycle.
Questions

The honest answers.

What do I get in the first five minutes?

Three true, specific things about your market: the hooks your competitors are running right now and why they work, the messages that dominate your category, and the one thing your customers care about most, pulled from your own reviews. Real signal from live ads and real reviews, back before your coffee's cold.

Why not just ask Claude on its own?

Claude is sharp, but on its own it answers from training plus whatever it can browse in the moment. Connect Orcool and it gets a tool that reads what's live right now: the ads your competitors are running this week and your own customer reviews, structured and ranked. The MCP turns a confident guess into an answer grounded in today's market, in the same chat you already work in.

Can my agent call it, not just me?

Yes. Every signal is a tool call, so anything that speaks MCP can trigger it: Claude, Cursor, your own agent, a cron, Clay, n8n. Read it in chat, or wire the output into a pipeline and join it to your own data. Same engine either way.

Who is this for?

GTM engineers, growth, producers, and UA: anyone who decides what to make next and would rather call for the answer than dig for it. If you ship ads and want a read on what's working before you spend, it's for you.

How is this different from the Meta Ad Library?

The Ad Library hands you raw ads to scroll through one by one, with no read on what matters. Orcool watches them for you and tells you the pattern: which hooks repeat, which are holding, why they work, and how to use it. You get the conclusion, not a research project.

Where do the signals come from?

Live competitor ads across 40+ markets, the trends moving in your category, and the reviews your own customers write. Real sources, structured and explained, never invented.

How fresh is the data?

It's pulled the moment you ask. Competitor ads reflect what's running now, so a fast-spreading hook reaches you while it's still worth testing, not after everyone has copied it. The sooner you see what's working, the sooner you find a winner.

Do I need to install anything?

No. You add Orcool to a client you already use, Claude, Cursor, or ChatGPT, and sign in with one click from your email. No new app, no password, no card. Then you just ask.

What does it cost?

Connecting is free, and you get a two-week trial with no card. Your first market signal comes back in the first five minutes. After the trial, the recurring intelligence is about $250/mo, on a card, cancel anytime. The full creative cycle, finished ads that clear your bar and keep performing, is a separate engagement we scope with you. We don't sell one-off scripts or concepts.

What happens after the first signal?

You'll have the hooks that win, the messages that dominate, and what your customers actually want. The next step is turning that into creative that clears your bar and keeps performing. That's the full Orcool cycle, and it's one message away.

Start

Connect once. Get your first answer today.

Free for two weeks. No card. Cancel anytime.

No card. No bullshit. Just start.